A tattoo is a marking made by inserting indelible ink into the dermis layer of the skin to change the pigment for decorative or other reasons. Tattoos on humans are a type of decorative body modification, while tattoos on animals are most commonly used for identification or branding. The first written reference to the word, "tattoo" (or Samoan "Tatau") appears in the journal of Joseph Banks, the naturalist aboard Captain Cook's ship the HMS Endeavour in 1769: "I shall now mention the way they mark themselves indelibly, each of them is so marked by their humor or disposition".
Tattooing has been practiced for centuries worldwide. The Ainu, the indigenous people of Japan, traditionally wore facial tattoos. Today one can find Berbers of Tamazgha (North Africa), Māori of New Zealand, Arabic people in East-Turkey and Atayal of Taiwan with facial tattoos. Tattooing was widespread among Polynesian peoples and among certain tribal groups in the Taiwan, Philippines, Borneo, Mentawai Islands, Africa, North America, South America, Mesoamerica, Europe, Japan, Cambodia, New Zealand and Micronesia. Despite some taboos surrounding tattooing, the art continues to be popular in many parts of the world.
Tattoos have served as rites of passage, marks of status and rank, symbols of religious and spiritual devotion, decorations for bravery, sexual lures and marks of fertility, pledges of love, punishment, amulets and talismans, protection, and as the marks of outcasts, slaves and convicts. The symbolism and impact of tattoos varies in different places and cultures. Tattoos may show how a person feels about a relative (commonly mother/father or daughter/son) or about an unrelated person.
A memorial tattoo of a deceased loved one's initials
Today, people choose to be tattooed for cosmetic, sentimental/memorial, religious, and magical reasons, and to symbolize their belonging to or identification with particular groups, including criminal gangs (see criminal tattoos) but also a particular ethnic group or law-abiding subculture. Some Māori still choose to wear intricate moko on their faces. In Laos, Cambodia, and Thailand, the yantra tattoo is used for protection against evil and to increase luck. In the Philippines certain tribal groups believe that tattoos have magical qualities, and help to protect their bearers. Most traditional tattooing in the Philippines is related to the bearer's accomplishments in life or rank in the tribe. Among Catholic Croats in Bosnia and Herzegovina, tattoos with Christian symbols would be inked on to protect themselves from the Muslim Turks.